Which of the following is a key role of HR in crisis management?

Ensuring employee safety is a crucial responsibility of HR in crisis management because during times of crisis, whether it be a natural disaster, pandemic, or an organizational emergency, the health and safety of employees must be the top priority. HR personnel are tasked with implementing measures to protect employees, which may include establishing emergency protocols, providing clear communication channels, and ensuring compliance with health and safety regulations.

Additionally, HR manages the mental and emotional well-being of employees during a crisis by facilitating support systems and resources, such as counseling services. This not only helps to maintain morale but also enhances productivity and trust within the organization.

Although developing market strategies, recruiting new staff, and managing payroll systems are important functions within HR, they are not as directly related to crisis management. The primary focus during a crisis is safeguarding the workforce, making employee safety the key role in HR's response strategy.