What is the purpose of performance management?

The purpose of performance management is to assess and improve employee performance in alignment with organizational goals. This process involves setting clear expectations, providing ongoing feedback, and facilitating development opportunities for employees to enhance their skills and productivity. By aligning individual performance with the strategic objectives of the organization, performance management fosters a culture of accountability and continuous improvement. It encourages employees to understand their contributions to the overall success of the organization and creates an environment where they can thrive and develop professionally.

The concept of performance management transcends simply evaluating past behavior; it emphasizes growth and development of employees over time, ensuring that their goals correspond with the broader mission of the organization. This alignment is critical for achieving sustainable success and fostering a high-performance workplace culture.